t Greenzzar, we believe that real food starts with real people — the farmers, beekeepers, and artisans who pour their heart and heritage into every product they create. We started this journey with a simple idea: to reconnect people with nature, through food that is honest, traceable, and grown with love.
Our story began in 2024 when a group of friends — including engineers, marketers, and farmers — came together with a shared frustration: why was it so hard to find truly organic, high-quality food without middlemen or mass-market shortcuts? Instead of complaining, we built Greenzzar.
To create a food system that’s fairer, fresher, and closer to the earth.
To make high-quality organic food accessible — not just for the elite, but for everyone.
To build a brand that tastes good and feels right.
Direct from Farmers
We work directly with local producers across Iran, ensuring fair prices for their hard work and full transparency for our customers.
Certified Organic & Lab Tested
Every batch is traceable, safe, and produced using sustainable methods. No shortcuts, no chemicals.
Empowering Communities
We support small-scale, often family-run farms — many led by women — providing them with tools, training, and a platform to grow.
Greenzzar is more than a business — it’s a team of dreamers, doers, and believers in a better food system. Each of us brings a different background to the table, but we share one thing: a deep love for honest food and sustainable farming.
Afshin Abdollahi
Afshin is a visionary entrepreneur with a passion for solving complex problems at scale. With years of leadership in innovation-driven startups, he guides Greenzzar with clarity and purpose. Afshin believes that technology can amplify nature — not replace it.
Ali Mansouri
Ali is a growth strategist who knows how to turn stories into movements. From digital campaigns to grassroots farmer storytelling, he ensures Greenzzar reaches the hearts (and tastebuds) of conscious consumers.
Reza Taheri
With a strong background in finance and startup operations, Reza builds the financial models and funding strategies that sustain our mission. He's a firm believer in transparency and fair distribution of value — both in numbers and ethics.
Morteza Dehghanian
Morteza is the tech mind behind our seamless platform. A systems thinker and coding enthusiast, he ensures every part of Greenzzar — from product pages to farmer profiles — is fast, secure, and delightful to use.